compensation: commensurate with experience employment type: full-time
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What makes our New York City Digital Agency a GREAT fit for you? When you join us, you’ll be part of a fast-growing team that helps our clients grow and grow fast! We’re a formidable brand in our industry, achieving explosive growth by helping clients make the right decisions in all things digital. Our valued people enjoy a collaborative work environment, exemplary training — as well as unlimited growth potential. If you like working with a fun, supportive, high-performing team, here is where you need to be.
We are looking for an aggressive, fast thinking, highly motivated email marketing specialist to drive best in class email marketing campaigns. This role is responsible for executing campaigns that most effectively optimizes persona segmentation, email sequencing and messaging through the email channel in order to drive engagement with our clients targets.
The ideal candidate has strong marketing and email campaign skills with focus on end user personas and targeting strategies; is self-motivated and highly collaborative. You will be joining a growing, fast paced team of passionate and data driven professionals, focused on building a world class organization. This role is responsible for identifying and executing email marketing best practices that drive high KPI s including open rates, click through rates and form complete rates.
What you'll do:
Create, manage, Q&A, and execute fully automated marketing campaigns
Create data segmentation mechanisms, and distribution lists for campaigns, lead scoring, and nurture sequencing for prospect segmentations minimizing list fatigue and opt-outs
Setup all campaigns and email deployment schedules
Regularly perform database maintenance within the marketing automation including cleansing
Manage ongoing support requests from Clients
Setup and track all campaign metrics including opens, clicks, unsubscribes and conversions
Build emails, website landing pages, forms, lists, and reports
Work as a key member of the marketing team
Experience managing large data sets including standardizing, mapping, normalizing, etc.
Manages multiple priorities and tasks simultaneously, works in cross-functional teams and communicates with all levels of management
What you'll need:
3+ years of hands-on experience within Marketing Automation & Email Deployment Systems
Bachelor s degree required
3-4 years of relevant professional level experience
Strong understanding of marketing automation processes including campaign execution, Q&A testing, and conversion measurement
Creative problem solving skills organized, agile, and focused on results
Ability to work independently as a self-starter
Excellent follow-up skills with great attention to detail
Experience with InDesign, Photoshop, etc. is a plus
Experience implementing a marketing automation platform is a plus
Experience integrating applications with marketing automation platform and other platforms
Principals only. Recruiters, please don't contact this job poster.
do NOT contact us with unsolicited services or offers