Business Development Program Manager
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This position primarily supports the business development and marketing activities for the firm’s Corporate, Tax and Employee Benefits practice groups and will work closely with the Practice Group Leaders to execute the group’s business development and marketing goals. The Business Development/Program Manager will support other practice groups when needed. This position will report to the Associate Director of Marketing and Business Development and manage one direct report.
The BD Program Manager will provide support to the firm’s lawyers for their designated practice groups and other practices on an as needed basis.
Seek to understand firm, practice and office goals and work to identify cross-selling opportunities and facilitate multi-disciplinary cooperation among colleagues.
Conduct research on existing and prospective clients, competitor activity, and industry or market trends to develop best practices and aid in the development of BD plans, presentations and proposals. Understand and apply sophisticated marketing/BD strategy. Show vision.
Create and edit the following: Responses to RFPs, customized pitches and business development presentations. Web and print marketing collateral, including brochures, practice descriptions, biographies. Client alerts, newsletters and articles authored by attorneys. Directory submissions and industry award applications.
Manage deals lists and experience database for relevant practices.
Liaise with the firm’s PR manager and PGLs on media relations and communications activities relevant to the business development initiatives associated with the practice area or office.
Read industry publications to remain aware of trends that may impact the firm's practice/industry and apply that knowledge to identify opportunities for promoting the practice/industry.
Manage all practice-related seminars, CLE presentations and client-facing events. Evaluate and advise on new opportunities for the practice areas or firm as relevant.
In coordination with the PR and Communications Managers, evaluate awards submission opportunities for relevant practices and ensure that practice groups lawyers are provided visibility on various media and social channels.
Working with Associate Director of Marketing and Business Development and PGL’s to evaluate relevant sponsorship and speaking opportunities for practice group lawyers. Negotiate agreements and manage participation in sponsorships and directories to ensure that the firm receives the maximum return on its investment.
Supervise an assigned Business Development Coordinator.
Other responsibilities as they are assigned from time to time.
Bachelor’s degree required; MBA or JD preferred.
Professional experience with a minimum of 5-7 years of relevant experience.
This person must have strong presence, a high degree of poise and the ability to interact effectively, build relationships with multiple constituents, influence action and achieve results.
The successful candidate will be able to:
Set goals and take responsibility for achieving them.
Establish credibility with partners through evincing the right mix of confidence, tact and persistence. Build trust.
Develop a plan and execute it – project management skills essential.
Collaborate effectively. You will need strong leadership skills to keep projects moving.
Previous experience supervising marketing staff and being accountable for performance and results of a team within own discipline and function. Secure buy-in and support of attorneys and senior management.
Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
Effectively delegate: draw out the best in people; set and communicate goals; measure accomplishments, hold people accountable; give practical, impartial feedback.
Must be available to report to work on regularly scheduled days and at the scheduled hour.
Flexibility to evolve with the position as required.