**AI**NYC BASED GRAPHIC WEB DESIGNER - ART DIRECTOR - ILLUSTRATOR - AI (West Village)
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AWARD WINNING NYC BASED CREATIVE DIRECTOR GRAPHIC DESIGNER (West Village)
Work can be seen at:
http://www.russellsinclair.com/
AI WORK: https://www.creativedirectorai.com/
NYC based local Creative Director / Art Director with 15+ years agency experience in digital as well as a 360 interactive background. Strong, articulate vision for all stages of creative development from concept through final art generation. I posses a wide range of skills across multiple platforms - UX / UI, Interactive, 360, TV, Print and Photography. I can do any design job you need from logos to fully functional websites, photoshop work, Vector illustrations, large scale graphics, typography, layout, menus, fliers, AND MUCH MORE!!
I’ve art directed for numerous Fortune 500 companies, including IBM, Visa, HBO, Apple, Pizza Hut and AT&T. I’ve produced campaigns with talents like Beyonce, Shirley MacLaine, Pierce Brosnan, Tony Bennett & Pelé. I’ve delivered 360 solutions for virtually every category that utilizes marketing. More recently I’ve been delivering digital transformation, UX/UI and data driven web design for IBM. My principal belief is that strategy and data informs all great creative and user centered design, which in turn delivers increased brand recall and and improved metrics, elevating brand effectiveness across all channels.
Experience leading and inspiring creative and production teams
Agencies include BBDO, DDB, FCB, Y&R, GREY
Innovative conceptual and design skills
Expert use of Adobe Creative Suite (Illustrator, Photoshop, Indesign, Quark, Image Ready, Flash, HTML, Premiere)
All areas of web and graphic design – from banners, rich media, web sites, tv story boards, illustration, print collateral (brochures, poster design, outdoor advertising), point of purchase, point of sales.
Marketing projects including: email, web, print advertising, social media, and mobile marketing
Hands on design and art direction across across multi-channel touch points
Front end web development, UX and UI. Knowledge of current languages and frameworks and plugins for Wordpress, Drupal, Muse and HTML5
Graphic design/typography
Brand Identity and Custom Branding content ideation and development from GIFs to HTML5 and WebM videos.