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#1 Ranked Self-Defense Keychain Store Online - $299,999
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Key Highlights
- #1 top-ranked self-defense keychain store online, outranking Amazon, Walmart, Etsy, and other major retailers for thousands of keywords.
- 500+ organic daily visits and thousands of top-ranking product pages with zero advertising spend.
- Fully remote operation with no physical storefront, no employees, and minimal overhead.
- 50% gross profit margins across all sales. 45% net profit margins.
- Proprietary digital library of self-defense guides and resources, 8,000+ customer reviews, and a 6,000+ subscriber email list.
- Dropshipping model with established supplier relationships - no inventory or storage needed.
- Strong year-over-year revenue growth (+159% from 2023 to 2024, +51% so far in 2025).
- Significant untapped opportunities in social media marketing, influencer partnerships, and email automation.
Operations
SDK Store is a fully virtual ecommerce business built on Shopify, and integrated with PayPal, DSers, and AliExpress to process orders, capture payments, fulfill shipments, and track deliveries.
The business makes money by selling self-defense keychains and related safety accessories through a dropshipping model, eliminating the need for upfront product purchases or storage space. All customer orders are automatically routed to a few established partner warehouses for fulfillment.
The owner manages the business entirely from a laptop with internet access. Primary ongoing tasks include order oversight, supplier coordination, email list management, and occasional website updates. Estimated time commitment is 8–10 hours per week.
Customers
The customer base is primarily domestic (North America), with a focus on the female personal safety market. Traffic comes almost entirely from organic search thanks to a strong SEO foundation, extensive keyword rankings, and content-based branding strategies.
The business enjoys a steady flow of engaged, warm buyers, with many repeat customers driven by trust in the brand and product quality. The large base of positive reviews (8,000+) and the proprietary self-defense resource library further enhance customer retention.
Financials
SDK Store operates at approximately a 50% gross profit margin. For example, a $20 order has around $10 in cost of goods sold, which includes product, storage, and shipping costs.
From 2023 to 2024, revenue and profit grew by 159%, with orders more than doubling and average order value increasing. In 2025, year-to-date revenue is already up 51% compared to the same period in 2024.
While revenue remains steady throughout the year, the Fall season and holidays are the biggest months with November 2024 generating $33,598 and December 2024 generating $24,334 in sales. We are expecting similar numbers for the 2025 Fall and holiday season.
With $0 spent on paid advertising, profitability is enhanced by low ongoing expenses:
Shopify hosting: $348/year
PO Box: $210/year
Business phone: $126/year
Additional Notes
This is a turnkey acquisition for a buyer seeking a profitable, established ecommerce brand with strong SEO dominance, high organic traffic, and a streamlined, low-maintenance operating model.
SDK Store was designed for minimal overhead and maximum scalability, with operations requiring no employees, no physical location, and no direct inventory handling.
The business has significant growth potential, especially in areas currently untapped, such as social media campaigns, influencer partnerships, wholesale accounts, and expanded product offerings.
Current Expansion
- We are currently building out the following untapped growth areas:
- Email marketing automation flows (abandoned cart, abandoned checkout, welcome series, etc.)
- Monthly email marketing campaigns (sales, holidays, product releases, etc.)
- Social media marketing (lifestyle reels, action videos, etc.)
- Wholesale portal where retail businesses can place bulk wholesale orders