The Online Community Manager (OCM) is responsible for managing all community and social networking activity across the Partnership’s growing suite of websites, with particular focus on a new community of parents of teens and young adults who are in need of alcohol and drug abuse treatment -- or who are currently in treatment or recovery. The OCM will compassionately guide our online community members in their need for information and support. We seek a highly-dedicated, family-focused, motivated individual with extensive experience and a passion for community leadership social networking, social networking technologies, blogging, and microblogging. Candidates with experience in health-related communities are strongly preferred. The OCM reports to the Director of Content and Community as part of the Digital Product Development team.
Major Responsibilities:
• Help guide members to find the answers they seek by directing them to the Partnership’s free information and resources and connecting them with people who can help – particularly the Partnership’s existing network of parent advisors, experts and bloggers.
• Encourage and facilitate member participation.
• Show sensitivity to parents and other caring adults who come to the community – who are often facing challenging circumstances and deeply concerned about the health and well-being of their child -- to seek answers to difficult, complex questions.
• Welcome all new members, and respond almost instantaneously to their questions, concerns and requests.
• Moderate the community to ensure that rules of engagement are followed.
• Establish a trusting, caring and credible voice within the community around the topics of adolescent and young adult drug and alcohol use, abuse and addiction as well as intervention, treatment and recovery.
• Identify possible partnerships with outside social networking communities involving substance abuse. Monitor conversations in other networks that address our issue, content and brand; participate as necessary and appropriate.
• Build and maintain our content distribution network by way of social media channels.
• Tag and title content with an understanding of how phrases chosen impact search traffic and rankings via recurrent optimized content.
• Identify and analyze issues, patterns and trends in constituent requests and product performance; recommend ways to create micro-networks within the Partnership community platform to serve the needs of constituent segments and identify potential advocates and concepts for advocacy programs.
• Collaborate with larger team when necessary to handle issues and requests (e.g., bugs to web producer or new ideas to product development).
• Mine the community for stories and other content, and recommend ways to leverage that content; write blog posts, articles, podcasts, videos and slide shows; Develop and post content that informs and helps.
• Establish metrics and report on them monthly with recommendations.
• Stay up-to-date on social media tools and best practices to help the organization leverage these technologies.
• Participate in professional networking by following prominent bloggers and online writers; attend events, especially in the health and substance abuse fields.
• Use listening tools like Twitter, Facebook, Technorati, Talkdigger; read blogs, forums, wikis, to find out what constituents are saying.
• Build and enhance the organization’s FAQ
Qualifications:
• Demonstrate creativity and documented immersion in social media – blogging, Facebook, twitter; Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media aficionado who maintains a personal mix of participatory expertise from among these channels
• Strong writing, editing, communication and listening skills
• Prefer some experience working with families, parents, teens and/or young adults in the field of substance abuse such as social work, addiction/family counseling -- knowledge of teen and young adult addiction treatment; OR quick study to get up to speed on the issues parents’ needs and the field in general
• Ability to identify threats and opportunities in user generated content
• Functional knowledge or some experience with HTML/CSS
• Knowledge of search engine optimization
• Ability to work either individually on a project or in a team environment
• Eager to meet and exceed objectives and take on more responsibility
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• BA/BS degree in a related field
How to Apply:
The Partnership is an equal opportunity employer that values diversity in the workplace and encourages candidates of diverse backgrounds to apply. Interested candidates should send resume and cover letter including salary history via email to jobs@drugfree.org. No phone calls, please.
- This is at a non-profit organization.
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.