The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to the client’s site and build/buy tools to help the SEO group become more effective.
Job responsibilities include:
Developing the organic search strategy
o Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives
o Translate client’s marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms
o Communicate your strategy directly to client, including onsite visits
Creating detailed SEO recommendations
o Develop keyword strategies for optimal on-site performance
o Provide detailed site analysis
o Provide actionable competitive analysis
o Develop detailed recommendations for site changes
o Develop a comprehensive linking strategy
Monitoring progress and adjusting the optimization strategy accordingly
o Establish SEO audit baselines
o Establish SEO performance baselines
o QA all SEO recommendations, before and after launch
o Analyze monthly search engine performance reports to determine if new optimizations are needed
o Monitor client site and competitor site changes
Improving SEO expertise
o Stay updated with new search engine algorithm changes and tactics
o Write client-ready POVs and internal SEO standards documents
o Keep abreast of latest search engine trends and news
o Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)
o Participate and occasionally lead SEO team meetings
o Mentor junior SEO Specialists
Assisting in Sales process
o Assist the AD’s & CM’s on renewal activities
o Upon request, analyze prospective sites for sales opportunities
Experience/Education
• BA or BS required in Marketing, IT or a related field
• 3-5 years experience in organic Search Engine Optimization
• 1-3 years writing/editing web pages
• 1+ years of experience in web development
• Experienced client-facing presenter
• Ability to handle multiple clients simultaneously
• Excellent writing and communication skills
• Proficiency with a variety of SEO tools (indexing, on-page and linking)
• Proficiency with MS office tools
- Compensation: Based on Experience
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.