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Downtown advertising agency searching for a media planner to join our team and work on a variety of accounts.
The Media Planner is responsible for a broad involvement in the media planning process to expand individual knowledge base and media experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Confers with Associate Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
• Assists and implements the management of daily tasks in support of the media product.
• Presents media plans to Associate Media Director, Account Services, and/or Client for approval and makes adjustments as necessary.
• Meets and communicates approved plans to Media Buyers for implementation.
• Evaluates communication goals of potential media plans and makes best recommendation.
• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or other advertising.
• Prepares media plan flow charts and manages directives to guide the execution process.
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Confers with media representatives to evaluate best optimum use of budgeted funds to achieve marketing and sales objectives.
• Gathers statistics and from these data runs, charts and identifies trends to make the numbers reflect recommendations supported by metrics.
• Delegates to and works with those more junior on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.



QUALIFICATIONS
• Bachelors Degree required.
• 1.5 +years of Media Planning experience required.
• Strong mathematical abilities required in this position.
• Ability to handle multiple tasks.


Please email your resume and salary requirements for immediate consideration. Qualified applicants will be contacted immediately. Resumes submitted without a salary requirements will not be considered.

• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.